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3 Promo Videos That Will Drive Traffic and Generate Leads

Promo videos come in 3 main categories:

  • Product videos

  • Personal videos

  • Instructional videos

Each type of promo video serves a unique purpose, but they make for great, informative content. Here’s what each of these videos can accomplish...

Product Videos

Introductory videos are similar to business video cards. Both introduce your brand, focus on building trust, and set the tone for the rest of your content. However, unlike a business video card, product videos emphasize your product or service.

The purpose of a product video is to tell your viewers everything they need to know about what you’re selling. These videos should answer the basic questions, like:

  • Why is there a need for this product/service?

  • How is it unique or better than other products/services out there?

  • How does it work?

  • Why your company is uniquely qualified to sell this product/service

The product video should also tell your brand’s story.

Keep this video clear and concise. The Next Web suggests your product video should be about 45-90 seconds long.

Personal Videos

Personal videos are often the most effective kinds of promo videos you can make. These videos strive for authenticity above all else, and are usually made for a specific purpose with a specific person or group in mind.

Tailoring your videos this way can drastically improve click-through rates (CTR). In some cases, marketers have experienced 70% open rates with 40% CTR via their personal video campaigns!

Making these videos can be time-consuming, depending on the size of the demographic you’re personalizing them for. Just imagine how long it would take to make an individual video for each of your clients!

Thankfully, these videos are also pretty versatile. They can be used in:

  • Email campaigns

  • Newsletters

  • Podcasts

  • Blogs

  • Social media platforms

  • On-boarding practices

For an extra personal touch, you can use personal videos on special occasions, like celebrating a favorite client's birthday.

Instructional Videos

Also known as explainer videos, instructional videos let you guide your viewers through the process of how to do something or how to use a product. Instructional videos come in multiple forms, and each serves a different purpose. Here are a few common instructional videos and when they’re most effective:


Tutorials clearly and thoroughly describe a process, usually by taking a step-by-step approach. The best time to use a video tutorial is when whatever you’re explaining has visual appeal, hence why how to videos are among the most popular types of tutorials.

Tutorials can be longer than most instructional videos (usually between 2-10 minutes in length, depending on where they’re populated) and may require a larger time frame, budget, and product knowledge.

Training Videos

Training videos are like tutorials, but they tend to be more interactive. These videos use footage of real people or actors playing out a scenario, and create a connection between the trainer and the trainee. These videos are great for promoting engagement and retention.


Shorts videos, or microvideos, are under a minute and focus on a specific topic or niche. Microvideos make great social media content because people often lose focus after a few seconds.

If you’re unable to condense your instructions into a single video, you can create a whole series and encourage your viewers to watch multiple videos, giving you a traffic boost and solidifying your status as a thought leader.

Final Thoughts on Promo Videos

Promo videos are a key component in your video marketing tool chest. Done well, they can:

  • Captivate your audience

  • Build trust and credibility

  • Increase engagement

  • Encourage interaction and social sharing

  • Skyrocket sales

  • Boost conversion

  • Make you stand out

  • And so much more

Add promo videos as part of your marketing efforts today! You won’t be disappointed.

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