Visual storytelling designed for audience engagement
Compelling stories are what bring people together. It's no surprise that more and more brands are looking to supercharge their marketing strategy and connect with their customers through a great story
📊 How can this asset help my business?
This type of video is specifically designed to educate your customers about who you are, what you offer, and why it's important as fast as possible.
Together, we create stories that distill the most important aspects of your business into a gorgeous, infinitely shareable asset that can be implemented across multiple touch-points to gain as much traction as possible. Essentially, we are crafting a singular strong foundation for your brand story in video format.
Imagine having a solid framework that perfectly explains your product or service to your customers. Imagine how much time you could save by pointing people here, instead of explaining it yourself over and over again. That is the power of a Brand Story video.
This video is designed to:
💬 Explain your product/service perfectly
🤝 Build trust with potential customers
🔐 Establish credibility, value and principles
⏰ Save you time pre-qualifying customers
📈 Increase sales and on-site conversions
👩🏻 Who's the target audience?
One great example of what effective visual storytelling can do for your marketing strategy is understanding all of the different audiences that benefit from watching before making a purchase.
While it might make sense to show it only to new customers, there can be huge benefits for your company by placing this video at every major customer touchpoint as well.
This video is highly effective for these audiences:
- General public (to gain traction and awareness)
- Potential customers (who are still deciding)
- New paid customers (who want more details)
- Existing customers (who want to share your story)
- Internally (during hiring, onboarding, training)
That's why we walk you through how to implement your Brand Story video in many different places to ensure as many viewers as possible. This isn't a video that your company posts on Facebook once and forgets about it. This video will work in the short-term, and the long-term, as long as you integrate it into your marketing properly.
Brand Stories are leveraged on:
- Your website homepage
- Your 'About Us' page
- Your sales pitch
- Your email signature
- Your social media channels & social media ads
- Your email auto-responders
- Your email marketing campaigns
- Your video storytelling ads
- Your YouTube campaigns
- Your content marketing
- Your retargeting marketing
📈 How can I properly utilize this video?
From a video marketer perspective, every memorable brand storytelling campaign & sales pitch should be measured for effectiveness..
Luckily, digital video is not only easy to implement, but also measure using various tools depending on your marketing goals, including:
- Google Analytics (traffic, bounce rate, conversions)
- E-commerce (pre-orders, sales, average order size)
- Facebook ads (click-thru, CPA, sales, leads, conversions)
- Email signature (clicks-to-leads/purchase)
- YouTube (subscribers, engagement)
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